Google Ads is a pay-per-click (PPC) advertising platform that enables businesses to run ad campaigns on Google properties.

The most popular Google Ads campaign type is paid search ads, where users pay to have their ad appear at the top of the search engine results page for queries relevant to their offer.

• Google Ads works like an auction, where advertisers bid on keywords, the terms their potential customers are typing into Google. However, winners aren’t determined by bid alone, which levels the playing field for businesses big and small.

• This is due to Quality Score, which Google assigns to ads based on their relevance to the targeted keyword, landing page experience, and expected click-through rate.

• Relevance and Quality Score also play a role in Display campaigns, where AdSense technologies are used to figure out what ads to show on what pages throughout the Google Display network.

Google Ads remarketing is a feature that allows you to show targeted ads to people who have previously interacted with your website or mobile app. This is done by placing a cookie or mobile advertiser ID on a user's device when they visit your site or use your app. Once the cookie or ID is in place, you can then use it to show targeted ads to that user as they browse other websites that are part of the Google Display Network (GDN) or search for related keywords on Google.

Remarketing is a powerful way to reconnect with potential customers who have shown an interest in your products or services, but have not yet converted. By showing them targeted ads, you can remind them of your brand and encourage them to return to your site to complete a purchase or take other desired actions.

Remarketing campaigns can be set up for various purposes like to promote specific products, to attract customers who abandoned their shopping cart or to keep your brand in front of your customers. Additionally, you can set different targeting options like demographics, interests, behaviors and more, to tailor your ads to the right audience.

Google Ads remarketing can be an effective way to increase conversions and boost sales, by reaching people who are already familiar with your brand and have demonstrated an interest in your products or services.

Our payment terms vary depending on the project and package chosen. Contact us for more information. 

Turn-around time may vary depending on the scope and complexity of the project. Our team will provide a timeline and ensure timely delivery. 

Yes, we offer customized packages to meet the unique needs of each client. Contact us for a quote. 

We measure the success of our Google Ads campaigns using metrics such as click-through rate (CTR), conversion rate, and cost per conversion. 

Our services include Google Ads account setup, campaign management, keyword research, ad copywriting, and optimization.